a successful career in international advertising agencies. national and international awards won, a bronze lion at cannes. ì find myself heading the graphic design department in one of these agencies. i long for a shift of perspectives: cooperation not competition, imagination not ambition. years of meditation and research finally find a way to surface: experience, knowledge and consciousness, reach and stimulate the interior resources of others, but it’s not enough. i want to go further. it’s one of those rare moments in life when the true meaning of things is suddenly clear. ending my experience in advertising is essential to allow the two realms of my soul to merge. i find that spirituality and creativity - till then apparently dissonant worlds – had been feeding each other all along to create something new. soulfeeding, nourishment for the soul. an intimate sight to see the beauty of everyday things. a new spiritual reading of matter and creativity, expressed through jewelry, paintings and workshops. Every cell of this project is a spark designed to reach the soul and light the creativity and spirituality inside every person. The chosen piece represents a part of our self, it strikes a secret cord, voices an unexpressed potential. It is the key to open an inner door.
